If you missed it last week, Amazon launched Kindle Unlimited to allow its customers to borrow more than 1 book a month (which is the limit for Kindle Owners’ Lending Library). Unfortunately, it seems Kindle Unlimited is not really unlimited. As it was mentioned on Google+, you can only borrow 10 books at a time before having to return one. In other words, you pay .99 to Amazon for the privilege to read 10 books at a time.
We can’t blame Amazon for putting a limit on the number of books people can borrow as it has to take care of authors as well. The problem is the way the service has been marketed. At this point, considering that Kindle Unlimited does not offer all top books, I am not sure it is worth .99 a month.
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