JK Rowling attempted to release a mystery under a pseudonym and posed as a retired military policeman named Robert Galbraith to write “The Cuckoo’s Calling” that was released in April to strong reviews but minimal sales. The only reason people found out it was her was due to a few tweets from the wife of one of the heads of the law firm that represents Rowling. Ever since she was outed the book has toppled many of the worlds bestseller lists and bookstores can not keep up with the demand.
Barnes and Noble, Chapters and many of North Americas leading bookstores are simply sold out and customers are unable to purchase Rowling’s latest book. You will be also hard pressed to find it at WH Smith and other UK bookstores as well. Mulholland Books said it is going back to press for 300,000 hardcover copies in order to meet the demand.
Many book readers are switching to the eBook format and bookstores are lamenting the entire situation. Likely, we are not going to see another 50 Shades of Grey phenomenon this year, but the prospect of one makes bookstores salivate. Bookshop owners are pining their hopes that the new mystery novel will get people in the stores and gain a bunch of sales. Tech savvy customers are buying the book from Amazon, Nook, Sony and Kobo, simply because the electronic version does not have limits.
This leads into the deeper discussion of a book with a low print-run starts to catch on, and it will be at least two weeks before stores get more copies sent over to them. In the meantime, digital readers are instantly able to read it and may influence them to continue to buy eBooks, so they don’t encounter another situation like this in the future.
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JK Rowling’s The Cuckoo’s Calling is Sold Out and People are Switching to eBooks is a post from: E-Reader News